Firestone building products put our ad agency to task. The challenge was to illustrate the global footprint of Firestone projects. The app was completed in 5 weeks and was featured at the Paris trade show. I spear-headed the art direction and design of this entire project from start to finish.
NextRadio App Ads
Well apparently there's an FM chip built into every smartphone. Meaning every smartphone is capable of listening to all your favorite FM Radio Stations for FREE, whenever and wherever. Who knew? Below are some teaser web banners as well as some print ads letting the general public in on the secret! The teaser banners would direct you to the website for all the details.
Mercedes-Benz of Catonsville
The hope is that spec work actually pays off. In this case it did.
A job came across my desk from the creative director... Create a pre-roll campaign in 1 day for Mercedes Benz of Catonsville located in Washington DC. The campaign needed to consist of:
-A pre-roll video (I wrote the script, directed the V/O, chose the music and art directed the video. Check it out here:
Our agency was chosen as the regional agency for the Basement Finishing Systems division of Owens Corning. These are two billboards that were placed strategically apart. In doing this, I created the first board as a teaser to reveal the second board as a pay-off further down the road.
Clever Lines. Clean Designs.
Wow. I'm a poet and I don't even know it.
The client always comes first. Which leaves you very little time to focus on the advertising and marketing of your own company.
It was time for this agency to do a complete brand overhaul. What was once CapsLock Communications is now the CLC Agency. A designer and I worked diligently for a few months on this project. Here's the result of our efforts, view the full website here:
Cove Haven is a Couples-Only-All-Incusive-Romantic-Resort located in the Pocono Mountains. Ok I'll break it down a little more for you. Amenities include:
-7-Foot Tall Champagne Tower Whirlpool Jacuzzis
- In-Suite Pools
You get the idea, right?
It opened in the late 50's and as the honeymooners of that generation and the generations thereafter started dying off... well... so did Cove Haven's revenue. It was up to our agency to rebrand this once beloved romantic hot spot and get some younger blood in there. You know the old adage Sex Sells... Very True! And we used it in our advertising and marketing to revitalized these properties. Here are some highlights of the campaign.
St. Joseph Medical Center
Fun campaign for the Emergency Room at St. Joseph's. Print ads. Billboards. Web Ads. Posters. And some Guerrilla Marketing stickers placed on the floors of local businesses.
My Left Foot
The self-promotion piece that landed me a job here in Pittsburgh.
The objective: To get my foot in the door at a great ad agency in the Steel City!